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Business of Sport US Summit

24 October 2022

Identifying New Growth Opportunities in a Booming Market

In-Person & Digital | Dream Downtown Hotel, New York | #FTSport

WATCH ON DEMAND

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Around $2 billion was spent last year by private equity firms in purchasing stakes in U.S. sports franchises, attracted by the economic reach of sports leagues, the increasing value of media rights, the emergence and growth of esports, rising sponsorship deals, and an increase in fan access and engagement, including NFTs and real time betting. Investors have continued to pour cash into the sector this year, with billionaire Rob Walton agreeing in June to buy the Denver Broncos NFL franchise for a reported $4.6 billion, the highest price paid for a sports club anywhere.

What are the most promising areas for revenue growth? Which leagues or regions are most undervalued? Will these investments continue to grow over the next decade or have they reached their peak? How will the influx of private equity affect the rise of women's professional sports?

Held in association with Scoreboard, the FT’s weekly briefing on the business of sport, the Summit will explore and debate the most lucrative dealmaking opportunities and the challenges that still need to be overcome to optimise growth in the world’s most valuable sports leagues.